The Masterbrand Mark is made up of custom letter forms and spacing – joined together to create a unique and ownable brand mark.
The Masterbrand Mark should:
The CARESTREAM ORANGE Masterbrand Mark must only be placed on a WHITE background.
Should the Masterbrand Mark need to be placed on a background color other than WHITE, the only color options for the mark are BLACK or WHITE.
Full-Color Preferred Masterbrand Mark
The full-color brand mark is the preferred visual expression of the Carestream Masterbrand Mark. There are two versions of the full-color brand mark:
The rectangle shape shown here DOES NOT represent a specific shape in which the Masterbrand Mark is to be confined – it is only a means to illustrate the use of a WHITE Masterbrand Mark on a CARESTREAM ORANGE background.
Masterbrand Mark Clear Space
To maximise the visual impact of the major brand emblem. Always maintain a clear space. The minimum spacing should be equivalent to the height of the letter “C“ in Carestream.
Masterbrand Mark Minimum Size
For print materials = no smaller than 1.0 ft.
In digital applications = no smaller than 72 pixels.
Incorrect Masterbrand Mark Usage
The Carestream Masterbrand Mark must never be altered in any way. Always use the Masterbrand Mark electronic artwork that has been approved.
Compliance is essential to maintaining a strong and consistent global brand identity. The Carestream Masterbrand Mark is a registered trademark; however, it does not carry the ® or ™ symbol.
Masterbrand Mark Color Palette
CARESTREAM ORANGE is the primary color for Carestream. It can also be used in expansive graphic areas to draw visual attention and highlight key messaging.
CARESTREAM ORANGE contrasts with large white space to balance the layout and retain the brand 's clean, fresh appeal.
Black is used for the Masterbrand Mark when there are cost or reproduction limitations. Black is also be used for all advertising body text.
| Pantone 158C | WHITE | Pantone Black C | |||
| C 0 | R 245 | C 0 | R 255 | C 0 | R 000 |
| M 61 | G 128 | M 0 | G 255 | M 0 | G 000 |
| Y 97 | B 37 | Y 0 | B 255 | Y 0 | B 000 |
| K 0 | K 0 | K 100 | |||
| HEX #EE7623 | HEX #FFFFFF | HEX #000000 | |||
eMail Signature
Carestream uses a consistent email signature globally, applied to the bottom of all electronic communications.
The signature contains your name, ofcial job title, contact details and the Carestream Masterbrand Mark. Hyperlinks to our social media sites are also included in the signature.
DO NOT alter the positioning of information, font size or color, OR add any information or other elements to the email signature.
A templatehas been created to help ensure Branding consistency and speedup the process when producingyour email signature.
Letterhead, Envelope and Business Cards
All letterhead, envelope and business cards should use the formal company name (i.e. Carestream Healthcare International) anytime a physical address is displayed AND should be followed by the appropriate business entity as registered in the country in which you’re doing business (i.e. Inc., LLC, Deutschland GmbH).
Please adhere to these templates when creating all letterheads, envelopes and business cards. It is important that instructions are followed carefully for legal purposes since Carestream Healthcare International does business in multiple countries around the world.
Templates have been created to ensure Branding consistency and speed upthe process when producing letterheads, envelopes and business cards.
